|
Larry
Borsato
BASc,
P.Eng.
(519)
572-4435
larry@larryborsato.com
larryborsato.com
|
Build great companies and increase
shareholder value by understanding business problems, defining portfolios and
roadmaps, and delivering excellent products faster profitably.
Passionate senior marketing/PLM executive with proven
experience delivering multi-platform product portfolios to 100% revenue
increases. Milestones include:
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Product Mgmt.
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· Managed Synaxis Framework mobile
application infrastructure, understanding and dealing with concerns of 25
carriers globally
· Increased revenue over 1000%
($700,000 to $8,000,000) in 1 year with only 20% in cost of sales, by adjusting
product portfolio.
· Generated $3,000,000 revenue (100%
increase) by managing a team to deliver a new net mgmt product 1 month
early on budget.
|
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Marketing Strategy
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· Expedited $10,000,000 revenue (100%
over plan) by creating value propositions, sales tools, market and competitive
research.
· Delivered over 500 technical and
sales presentations at trade shows, conferences, sales calls and
standardization bodies.
|
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Sales Support
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· Developed ROI model to shorten sales
cycle by 30%.
· Completed over 150 RFx’s, and created
easy-to-use CD collection of positioning/messaging, collateral, research
for Sales use.
|
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Org/ Internal
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· Increased productivity/minimized
turnover of 30 key people in a difficult high stress environment, with wireless
product development cycles as short as 1 week from requirements to delivery
· Created and drove a plan to turn
around an acquisition, hitting regular releases within 4 months after 1
year of inactivity.
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·
Experimentation
– relentless search for new solutions and ideas
·
Expressive
clarity – industry
commentary, writing, communication
·
Management
– influence, direct, and aid people in meeting objectives
·
Creative
concepts – branding, e-mail marketing, partnerships
·
Strategic
alliances – to capture market share faster
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Redknee Inc.
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Director,
Technology Planning
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2005-Now
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|
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Director,
Software Management
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2004-2005
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Marketing On Demand
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Founder
and President
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2002-Now
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Agfa Healthcare
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Product
Manager
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2002-2004
|
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Enigma Inc.
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Director
of Solutions Marketing
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2000-2001
|
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Nortel Networks
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Senior
Product Manager
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1998-2000
|
|
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Product
Manager
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1997-1998
|
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Open Text Corporation
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Director,
Advanced Technology
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1995-1996
|
|
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Manager,
Consulting/Integration
|
1995
|
|
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Manager,
Special Projects
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1994
|
|
Husky Injection Molding Systems Inc.
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Manager,
System Integration
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1992-1994
|
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Spicer Corporation
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Manager,
Special Projects
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1990-1992
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|
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Client
Application Manager
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1988-1990
|
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Manulife Financial
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Business
Analyst
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1986-1988
|
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University of Waterloo
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Programmer/Analyst
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1984-1986
|
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EDRT System Design
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Partner
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1980-1984
|
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GEAC Computer Corp.
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Programmer
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1977-1980
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Working
with the Analysts – Knowledge Capital Group, 2001.
B2B
Technology Leadership Forum – Forrester Research, 2001.
Winning
Words (Presentation Skills) – Anderson
& Mitterling, 1999.
BASc, Electrical Engineering - University of Waterloo,
Canada 1984.
US
6,654,891 – Trusted network binding using LDAP
US 6,895,511 – Method and apparatus for
IP address authentication
CA2287639 - Trusted network binding using LDAP
CA2287788
– Method and Apparatus for IP Address Authentication
|
Directory
Enabled Networking Ad Hoc Working Group (DEN)
|
1998-1999
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IETF
Policy Framework Working Group
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1998-1999
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Workflow
Management Coalition
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1996
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Leadership Waterloo Region
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2004-present
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The Record Community Editorial Board
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2004-present
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Entrepreneur Week: Chapter 3 (organizer)
|
2005
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Communitech
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2002-2005
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Waterloo Product Management
Association (Co-founder)
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2002-2005
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Waterloo Community Council (WCC)
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2003-present
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Colonial Acres Neighbourhood Association (CANA)
|
2003-2005
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Waterloo Voter Support Committee
|
2003-present
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St. David Secondary School School Council, Waterloo
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2002-present
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Mpowered Waterloo, Committee Member
|
2002-2003
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